In rolling out new types of ice cream, DMK declares that winter is over
Back to the future:
- With its popular classics sporting a new look, Sanobub is back in the ice cream freezer
- Together with MILRAM, a strong brand celebrates its entry into the freezer compartment
- With Baileys, an international liqueur classic will also be added to the product range
Bremen, 1 February 2018. With its business unit DMK Ice Cream, the DMK Group is taking a major step forward in the course of its realignment; in April 2018, it will be launching several new types of ice cream in different categories. To awaken childhood memories, the company will reintroduce some favourite varieties from its traditional Sanobub brand, which has been in existence since 1949. Under the MILRAM brand, DMK will release a fruity skyr ice cream from the home of freshness onto the market. Furthermore, by teaming up with Baileys, freezers can expect to welcome the distinctive taste of the Irish cream liqueur turned into ice cream.