A box where a couple of people can watch a film. A group of colleagues encouraging people to talk about what they saw. That was the idea behind the “Watchbox” which toured the company’s different locations. The film on show was about the new Target Image 2030.
All that generated a community feeling around a question that is close to everyone’s hearts. How will things develop at DMK?
“We will only be able to fill the new DMK with life if everyone feels the change and understands the reasons for it,” said communications director Oliver Bartelt. The aim is to increase that sense of community feeling with the farmers and among colleagues, independently of who works at what location.
“We want employees to pursue this path together, side by side, with some who have the courage to be at the front.”
The Box encouraged most people to talk about the Vision. At the same time, they had a chance to experiment with a new kind of meeting culture where people spontaneously shared their ideas and suggestions but also talked about their fears and concerns.
“Everyone is called upon to seek solutions,” Bartelt said. “We want employees to pursue this path together, side by side, with some who have the courage to be at the front.” Everyone, he said, can internalize the message: I am DMK, I am creating the future.