DMK in a change

A Tasty New Look for Uniekaas

< Back to list
The Dutch words “Onze heerlijke Uniekaas‘’ – our tasty Uniekaas – frames the bold red label. It’s the new logo of the
best-selling gouda cheese made by our Dutch subsidiary, DOC

DOC bought Uniekaas in 2017 “with the intention to turn it into a Class-A brand,’’ says Ron Krekels, Managing Director at DOC Dairy Partner/Uniekaas. Since November 2017, the well-known Uniekaas recipes are being produced at DOC Kaas in Hoogeveen, Netherlands, near the German border. “We want to invigorate the brand and, among other things, have developed a new logo in red, a color which the branch rarely uses and thus stands out,’’ he adds.

The changes aren’t just cosmetic. For the Uniekaas product line, new recipes were developed to improve taste. As a result, the entire line now bears a “fair grazing’’ insignia, signifying ethical dairy cow treatment, as well as a Clean Label, indicating a lack of additives, dyes and aromas.

There are also surprising new cheese concepts in the Uniekaas line. These include new cheese snacks and cheese products made especially for children.

Weitere Artikel

Weitere Nachrichten aus dem Bereich Nachhaltigkeit & Verantwortung