MILRAM Rocks the Hurricane Festival

MILRAM has reinvented iced coffee just in time for the summer festival season. The Wachmacher combines cold brew coffee and lactose-free milk – without any added sugar or artificial flavours. Festivalgoers tasted the “Kalder Kaffee” – many after a night of camping. They then tested how awake they felt at the “Wachometer”, which measured their energy levels. Nicole Peiler, Head of Marketing Brand Retail at DMK, said, “In the past, iced coffee has always had a sweet taste. We have created a brand new product for the market.”