Getting in Touch with Generation Z

Ines Krummacker. Chief Human Resources Officer

Generation Z was at the heart of this year’s Raiffeisen day in Berlin. Under the motto ‘Generation Z meets Raiffeisen companies’, six businesses from the cooperative association presented projects designed for younger workers. The projects were either created to appeal to the generation born after 1996, or to help the different generations in the companies to interact together more. DMK presented its milk moustache campaign video. Chief Human Resources Officer Ines Krummacker (photo) and Adriano Miccoli, HR Recruiting (photo), also discussed social media, focusing on Instagram, in a panel discussion. They found that young people are strongly rooted in social media networks and seek jobs that reflect their values. Many felt this would be possible in a cooperative company.