However far away from the Netherlands they are, a Dutch person always feels that little bit more at home as soon as they taste a bite of Uniekaas – that sums up a new TV ad for the traditional brand that is currently being shown on Dutch television. The advertisement is part of a broader brand relaunch that DMK presented at the Anuga trade fair. The popular Gouda is now sold in a new, fresh design that is still also traditionally Dutch, and shows off the high quality of the product portfolio. Uniekaas recipes have been produced at DOC Kaas in Hoogeveen since November 2017. “We want to refresh the brand and as part of that, we have developed a new logo,” said Ron Krekels, Managing Director of DOC Dairy Partner/Uniekaas. “It will be red, a color not often used in the cheese business, so it will attract people’s attention.”
“With Unikaas we have adjusted our portfolio so it is even closer to the needs of the market”
Michael Feller
Made out of 100 percent Dutch cows’ milk and based on traditional Gouda recipes, Uniekaas’ Gouda has an authentic and unmistakeable taste. “With Unikaas we have adjusted our portfolio so it is even closer to the needs of the market,” said Michael Feller, COO BU International. “The cheese is made using only meadow-grazed milk. Every cow can graze on meadows for at least 6 hours a day for at least 120 days a year.” The brand relaunch is not confined to the appearance of the cheese but also includes new recipes that taste better. In order to increase its presence in international markets, the company has made two Dutch classics into one product: the “Uniekaas ’Stroopwafel’ Cheese.” The typical Stroopwafel is made of two baked dough waffles stacked together and joined by a caramel filling. Uniekaas combined this taste with Gouda. And “Uniekaas ’Drop’ Cheese” is another brand new taste: a variety that unites liquorish with Gouda.
